Question

How to measure AI search visibility

Measure AI search visibility on four signals: AI crawler hits in your logs, AI-referral visits (ChatGPT/Perplexity/Copilot), manual test queries in the assistants, and Bing index coverage. No single dashboard shows it all, so combine these.

The measurement stack

  1. Crawler hits: grep logs for OAI-SearchBot, ClaudeBot, PerplexityBot, Bingbot.
  2. Referrals: filter analytics/logs for chatgpt.com, perplexity.ai, copilot, bing.
  3. Test queries: ask the assistants your target questions and see who they cite.
  4. Bing coverage: check Bing Webmaster Tools (ChatGPT search leans on Bing).

Referral filter pattern

grep -Ei 'chatgpt|perplexity|copilot|bing\.com|gemini' /var/log/your-access.log | awk '{print $11}' | sort | uniq -c | sort -nr | head

Related pages: track AI search referrals, check OAI-SearchBot visits, what is GEO.

Build AI referral filters